Our intervention interfaces are designed to bridge institutions, expertise, and communities. They enable the transformation of data and research into actionable decisions, ensuring that policies, programs, and strategies generate measurable and lasting impact.
An integrated expertise connecting economic challenges, public action, and social realities to design sustainable solutions aligned with the public interest.
We transform ideas into concrete impacts through customized interventions:
M.PATH was founded by El Asraoui Ayoub, a management sciences researcher and entrepreneur, passionate about innovation, knowledge, and meaningful impact. A specialist in field research and information systems management, Ayoub channels his expertise into developing public and private organizations. Driven by intellectual curiosity and entrepreneurial energy, he believes in the power of data, education, and collaboration to achieve sustainable transformation. Under his leadership, M.PATH has evolved into a hub of ideas and action, bridging scientific research with tangible social and economic outcomes.
Creator of opportunities and builder of innovative projects that transform ideas into sustainable realities.
Rigorous explorer of management sciences, specialist in field surveys and information systems.
Committed expert who leverages his experience for performance and strategic development.
To put knowledge, research, and solution design at the service of useful, measurable, and sustainable transformation of public policies, organizations, and territories.
To make Morocco a reference for contextual innovation, where data, participation, and execution quality create both public and private value.
Scientific Rigor Social Utility Transparency Co-construction Inclusion Operational Excellence
Understand: field diagnosis, stakeholders, data. Design: strategies, systems, tools, action plans. Deploy: support, training, skills transfer. Measure: indicators, dashboards, continuous evaluation.
Our team brings together diverse profiles: researchers, consultants, analysts, communicators, and creatives. Together, we transform ideas into concrete solutions and data into actionable levers. We believe in a collaborative, ethical, and committed approach, where each project contributes to strengthening trust between citizens, institutions, and businesses.
We act in a collaborative, transparent, and ethical manner, involving all stakeholders from the start. Each project strengthens trust between citizens, institutions, and businesses through informed decisions and concrete, measurable, and long-term social and environmental impacts that are tracked over time.
We act in a collaborative, transparent, and ethical manner, involving all stakeholders from the start. Each project strengthens trust between citizens, institutions, and businesses through informed decisions and concrete, measurable, and long-term social and environmental impacts that are tracked over time.
We act in a collaborative, transparent, and ethical manner, involving all stakeholders from the start. Each project strengthens trust between citizens, institutions, and businesses through informed decisions and concrete, measurable, and long-term social and environmental impacts that are tracked over time.
Our blog provides in-depth analysis and practical advice to help our clients make informed decisions and maximize their impact.
We are available to listen to you for any questions or collaboration requests.
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